First Wave Coffee
Coffee became more easily accessible in places outside of restaurants and cafes and became a daily beverage many consumed at home or the office.
The emergence of instant coffee allowed for coffee to be enjoyed anywhere and everywhere
Brands like Nestle, Folgers, and Maxwell House became popular.
Coffee during this time as weak and acidic.
Second Wave Coffee
Chain coffee shops like Starbucks began to bring quality espresso-based beverages that were now easily accessible.
The coffee business became a big business – and specialty, personalized beverages became everyone’s fave.
Darker Roast coffees and espresso beverages became the daily drink of choice over instant coffee.
The appreciation for coffee began to slowly take over with people wanting to learn about the beans and other brewing methods.
Third Wave Coffee
People became eager to learn about coffee’s origins, the trading process, and the best way to brew it.
This wave brought out interest in manual brewing methods such as pour overs, soft brew, and cold brew.
People became interested in the chemistry behind coffee and its different flavours and notes.
Specialty coffees with unique stories and lighter roasts became the new favourite.

Third wave coffee can be described as the result of the evolution of the appreciation of coffee.
People have gone from wanting coffee easily in mass amounts to enjoying and appreciating its value and the journey of the bean.